2026 Policies and Regulations in the Alcohol Industry
Venue: COEX Conference Room 317
| 2026 Policies and Regulations in the Alcohol Industry | |||||
|---|---|---|---|---|---|
| Date | Time | Program | Organizer | Note | |
| June 18 (Thur) |
10:30~11:20 (50min) |
Guidance on Compliance Requirements for Alcohol Distribution |
Korea Wines & Spirits Importers Association(KWSIA) |
Pre-registration Register | |
| 11:30~12:20 (50min) |
Guidance on the Food QR System | ||||
| 14:00~14:50 (50min) |
Guidance on Regulations for Single-Use Transport Packaging |
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| 15:00~15:50 (50min) |
Guidance on the EPR System for Packaging Materials and Containers (Packaging Material & Structure Evaluation) |
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| 16:00~16:50 (50min) |
Guidance on Revised Alcohol Warning Statements and Media Drinking Scene Guidelines | ||||
HOTEL & RESTAURANT : F&B Value Up Seminar
Venue: COEX Conference Room 318
| June 18 (Thur) |
F&B Value Up Seminar | Organizer | Note | |||
|---|---|---|---|---|---|---|
| 13:00 ~ 14:00 | HOTEL & RESTAURANT Magazine |
Pre-registration Register | ||||
| Program | Cleaning & Hygiene Solutions for Providing Fresh Beverages | |||||
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| 14:20 ~ 15:40 | ||||||
| Program | Gojoryeoseo and Juansang | |||||
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| 16:00~17:30 | ||||||
| Program | K-Wine & K-Sool: Current Trends and Future Export Strategies | |||||
| Speaker | Speaker | |||||
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Seminar
Venue: Seminar Room within the Exhibition Hall
| Date | Time | Program | Speaker | Organizer | Note | |
|---|---|---|---|---|---|---|
|
June 18 (Thur) |
13:30~14:30 |
The Hidden Secrets of Beer Marketing: Consumer Psychology Insights Beyond Artificial Intelligence |
Marketing case studies and consumer trend analysis of global beer brands |
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Beer Sommelier (Korea Beer Sommelier Association) |
Pre-registration Register |
| 15:00~16:00 | The Art of Balance : Konotsukasa | Introduction & tasting of traditional Aichi sake brand “Konotsukasa” |
|
NARA CELLAR | Pre-registration Register | |
| 16:30~17:30 | Yeongdong Wine Tasting Pop-up | Discover Your Favorite Yeongdong Wine Tasting Program |
|
Yeongdong Wine Research Association |
Pre-registration Register | |
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June 19 (Fri) |
11:30~12:30 | Yeongdong Wine Tasting Pop-up | Discover Your Favorite Yeongdong Wine Tasting Program |
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Yeongdong Wine Research Association | Pre-registration Register |
| 13:00~14:30 | Japanese Sake & Shochu Masterclass |
Introduction to sake & shochu characteristics, storage, serving temperature, and serving methods |
|
Japan Pavilion | Pre-registration Register | |
| 15:00~16:30 | DO Montsant Masterclass |
Introduction & tasting of 9 premium representative wines from DO Montsant, Catalonia, Spain |
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DO Montsant | Pre-registration Register | |
| 17:00~18:30 | Jikon : Pursuit of Perfection and The One Choice | Introduction & tasting of sake from Mie-based brewery “Kiyasho Shuzo” |
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NARA CELLAR | Pre-registration Register | |
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June 20 (Sat) |
13:00~14:30 | Japanese Sake & Shochu Beginner Tasting Class |
Introduction to sake & shochu varieties, characteristics, and food pairing methods |
|
Japan Pavilion | Pre-registration Register |
| 16:30~17:30 | Yeongdong Wine Tasting Pop-up | Discover Your Favorite Yeongdong Wine Tasting Program |
|
Yeongdong Wine Research Association |
Pre-registration Register | |
Competition
Venue: Stage inside the Exhibition Hall
| Date | Time | Program | Organizer |
|---|---|---|---|
| June 18 (Thur) | 12:00 ~ 17:30 | 19th Korean Cup Cocktail Competition (College League) |
KBMA (Korea Beverage Masters Association) |
| June 19 (Fri) |
12:00 ~ 17:30 | 19th Korean Cup Cocktail Competition (Pro League) |
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| June 20 (Sat) |
11:00 ~ 11:45 | 2026 Korea Homebrewing Championship Awards Ceremony | Seoul International Wines & Spirits Expo, BREWORX |
| 12:30 ~ 17:00 | 2026 Hwayo Cocktail Championship |
HWAYO, Seoul International Wines & Spirits Expo / Korean Association of Beverage Instructors, Korean Liquor Research Association |